Before McCann Demand started, we spoke to Marketing Directors, CMOs and even CEOs to find out what they wanted from an agency.
The answer was consistent - more help delivering at board level - in short, the commercials.
Since then, we’ve been constantly asking questions, consuming ourselves with the needs of business, and implementing those learnings.
It’s led us to three core skillsets that rule our agency - because these are the key to accelerated commercial success.
1. Consultancy - an imperative to know how to solve business problems, not communications challenges
2. Creativity- the most powerful force in business. An accelerator of change. An amplifier of growth
3. Pace- when a missed month worries shareholders, a missed quarter leads to redundancies, and a missed year means a new CEO, agencies need to move quicker
Now everything we do - from the people we hire, to our agency operating system - is designed specifically to accelerate our growth in those three areas, to improve our offering to our clients and to deliver against a unique ambition: to be the agency CEOs would pay for with their own money.