McCANN DEMAND

CLIENTS GET THE MOST OUT OF AGENCIES WHEN THEY LET THEM IN

That means sharing their problems, letting their agency partners help to solve them, and working together to implement that change. 

That’s why our strategy team isn’t just made up of narrative planners, but people who understand the power of data and creativity to solve business problems.

It means our answers aren’t always just a new piece of communication - sometimes it’s about a new route-to-market, sometimes it’s a fresh set of brand equities that make the world take notice again. 

It starts with curiosity - and continues with where that’s placed. You’re more likely to see our strategists reading the Harvard Business Review, or the Financial Times, than Campaign. Because we’re not here to make our own headlines, we’re here to make an impact to our client’s business.  


DIAGNOSE, ANALYSE, OPTIMISE

We work with our clients to diagnose the real problem, not the assumed one, then work towards a strategy that creates value by targeting audiences that are ready to respond, with persuasive messaging and the right media mix.

PROPRIETARY TOOLS THAT ACCELERATE GROWTH

Through our use of targeting, predictive modelling and analytics, we use data science to expedite growth.

PROGRAMMATIC BUYING = ENDLESS OPTIMISATION

But we don’t stop there - our relentless pursuit continues into the live period with real-time messaging, analytical media optimisation and programmatic buying, ensuring the value delivered to our clients continue to the ‘last dollar’.

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