McCANN DEMAND

DEMAND AUDIT

A SIMPLE QUESTION

‘What’s holding you back from achieving your performance objectives?’

For most agencies, that’s likely to be a review of your last 12 months of communications. For us, it’s about analysing purchase funnel data and conducting interviews with your customers and internal stakeholders to uncover the real barriers in place.

Why? Because a lack of distribution (place), a failure to achieve the right pricing strategy (price) or the wrong product or service offering (product), will restrict the impact of a demand-optimised communications plan (promotion).

SET TIME, SET COST

The Demand Audit is offered in three levels: mini, midi and maxi, ranging from 3 weeks to 6 months and from £20k to £100k. So if you want to find problems quickly, or study in more depth, there’s a way to do either.

For more information on when we can start, speak to Ashley Bugg.

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