We don’t believe in beard stroking workshops and ideation sessions.
Instead, we start with a Demand Audit that begins with a simple question:
‘What’s holding you back from achieving your performance objectives?’
For many agencies, that’s likely to start with a Comms review.
For us, it starts with the 4Ps because in our experience, a lack of distribution (place), a failure to achieve the right pricing strategy (price) or the wrong product or service offering (product), will restrict the impact of a demand-optimised communications plan (promotion).
During this diagnosis process, we talk to customers, we interview stakeholders and we dig down into data, giving us genuine barriers, not perceived problems.
VALUE CREATION, VALUE ESCALATION
Once we’ve diagnosed the real problem, we attack it like our lives depend on it through a process we call the Demand Chain that creates and increases value at every step to produce three outputs:
OPTIMISED CREATIVE PERSUASION
Because we focus on the rationality of ‘response’, our research tools deliver genuine insights that optimise creative persuasion and messaging mix to maximise the value delivered from your marketing spend.
2. MEDIA MIX OPTIMISATION
With the ability to integrate media - and use tools to find high value audiences, discover genuine media consumption amongst the audience most likely to respond, we optimise the media plan to deliver maximum value.
3. REAL TIME OPTIMISATION
But the live date isn’t the end date so our optimisation process is ongoing in real time, putting your money where it is working hardest. Relentlessly.