McCann Demand has appointed Jason Fletcher as Creative Managing Partner to bolster creative leadership as it continues its global new client wins. Fletcher, who was latterly Group ECD at Publicis Groupe, has been tasked with building a creative department that will blend game-changing creativity with data-driven commerciality.
“I’m super excited to be here. The chance to build a creative department from scratch, as well as the relationship McCann Demand has with its clients, was irresistible. The ambition for the business is almost unrivalled and I want to combine this by producing work that is award winning, effective and admired industry wide”.
McCann Demand’s Managing Director, Chris Falconer said:
“I met Jason nearly a year ago and since then, have always wanted to work together. His experience of brands as varied as Heineken, Four Seasons, EE and Lexus, means he’s as flexible as he is brilliant. His ability to blend data with creativity means he fits our vision perfectly for the future of creativity and I can’t wait to see the impact he’ll have on our business”.