New work! ACER Predator - It Lies Within
We're proud to have launched a new campaign for Acer’s world-class Predator gaming brand, to empower its tribe of serious gamers and inspire enablement.
It Lies Within is our first campaign for ACER, after being appointed as the global agency of record for its Predator and Nitro brands in December last year. The creative challenges hardcore gamers to level up and become a global player, and part of a global tribe.
The digital-focused campaign features a mini series of three short films, adopting a cinematic, character-driven approach packed with amazing CGI effects, that bring to life the journey of those who are coming to terms with great power and discover that through gaming with Predator, ‘It Lies Within.’
Grab a drink, sit back, and enjoy episode one…