New work! The Mayhew - A life, shared
Our new campaign for The Mayhew, ‘A life, shared’, focuses on why it’s so important that people and their animals stay inseparable.
Our new campaign for The Mayhew, ‘A life, shared’, focuses on why it’s so important that people and their animals stay inseparable.
We know that our relationship with animals is powerful, intimate and reciprocal, and can be the difference between life and death for people in a vulnerable situation. But not everyone appreciates how vital the human-animal bond can be.
To try and make people think twice, we created a set of poems – illustrated with a poignant single line drawing by renowned artist Dane Khy – to bring the idea of an inseparable bond to life, and help people reflect on the animals or animal lovers in their own lives and how they would feel if that line was broken.
The poems have been placed in spaces where people can stop, read and connect with them, such as London tube stations and local papers as well as social media channels.
An animated film of a third poem, created in partnership with Coffee and TV, features Mayhew supporters – theatre actor Emily Raymond and journalist Louis Theroux, who wanted to help us get this important message into the world.