McCann Demand has appointed Ruth Harper as Strategy Director. Harper, who has latterly been lead strategist for O2 at LIDA, has been tasked with continuing to bring scientific evidence to McCann Demand’s offering. She will report to Ringo Moss, Strategy Managing Partner, who said:
“Continuing to invest in marketing intelligence is a key pillar of our agency strategy and Ruth brings with her an unteachable skill - curiosity. She’ll further our partnerships within WorldGroup and IPG to understand and utilise data-driven marketing tools as well as leading client engagements”.
“When I found out about McCann Demand, it felt like a perfect fit - with the blend of creativity and data, I believe we can accelerate growth for our clients faster than any other agency. As an evidence-driven strategist, I’m looking forward to proving that”.