ACER
It lies within
Business opportunity
To improve the market position and reduce the price sensitivity of ACER’s premium gaming brand, Predator.
Marketing challenge
To increase share of voice (particularly excess share of voice) and brand equity in order to increase brand premium.
The work
A Share of Search analysis of the market showed that there were a group of market leaders who were considerably outspending the market. We focused on stealing marketing share from the brands ACER had the existing share of voice to compete with.
Our creative review found that most gaming brands challenged gamers with some form of ‘have you got what it takes?’ message, but this didn’t resonate with every global market. Predator embodies the premium gaming experience by empowering our community with the latest technology, cutting-edge innovation, and iconic design, so we wanted our creative to empower freedom.
IT LIES WITHIN is a digital-focused campaign which features a mini series of three short films, adopting a cinematic, character-driven approach packed with amazing CGI effects, that bring to life the journey of those who are coming to terms with great power and discover that through gaming with Predator, ‘It Lies Within.’
Grab a drink, sit back and enjoy the episodes as they are released below…
Episode 1
Episode 2
Episode 3
