Bombay Sapphire
Stir creativity
Business challenge
To rebuild relationships between Bombay Sapphire and drive listings at Waitrose and regain listings for their 1L bottles.
Marketing challenge
To drive re-appraisal of the Bombay Sapphire brand and drive ROS UK wide.
The work
We created a Waitrose exclusive campaign offering shoppers the chance to win real Sapphires with every bottle.
280%
ROI
Impact
38%
Increase in Waitrose sales
214%
Increase in flagship store sales