Proud winners of an IPA Effectiveness Award!

We’re incredibly proud to announce that our team has won an IPA Effectiveness Award in partnership with our client, Hargreaves Lansdown. 

The IPA Effectiveness Awards are the most coveted within our industry and the most difficult to win thanks to an extremely rigorous judging process.  

The team received a Bronze award for the Switch Your Money ON campaign, which was launched to help transform Hargreaves Lansdown’s declining growth by convincing cash loyal savers to move their nest eggs into a Hargreaves Lansdown Stocks and Shares ISA.  

The campaign used loss aversion to spell out the ease of switching, how cash was languishing, and how their money could work harder. The results were impressive, with the brand achieving a 30% increase in assets under administration, a 41% uplift in net new clients, and a ROMI of £1:£14. 

The award-winning paper will now join 1,500 other case studies in the permanent IPA Effectiveness Databank.  

Full IPA Case study can be found here