New work! Taco Bell - #ISeeATaco
Working with our colleagues at Deutsch LA, we've been busy been lighting up landmarks across Europe, as part of Taco Bell’s first-ever global campaign, #ISeeATaco.
The campaign saw the creative team use the half-moon as a billboard by turning it into a taco and lighting up 21 iconic sites across the UK including the London Eye, the Millennium Bridge, Liverpool’s Lime Street station and The Clyde Arc in Glasgow. The artwork could also be sighted across Europe, including a huge illustration on the Helsinki Tennispalatsi in Finland. Those who spotted a ‘Taco Moon’ could then enjoy a free taco at one of Taco Bell’s restaurants and were encouraged to join in the conversation on social media using #ISeeATaco.
The campaign was inspired by a yellow-looking half-moon GIF which, once the team noticed looked like a taco, they couldn’t un-see it!
The #ISeeATaco challenge is set to continue throughout the year, including on 4th October when Taco Bell will be celebrating International Taco Day with even more giveaways.