New work! Mastercard - BRITsMOVER
McCann Demand, McCann London & Craft have come together to launch the exciting new #BRITsMover of the Year campaign for Mastercard this week, which gives fans the chance to dance their way to a Priceless prize.
The Mastercard #BRITsMover challenge on TikTok aims to get all of Britain moving in-sync ahead of this year’s BRIT Awards show on 11th May. The team enlisted the help of Diversity leader and top choreographer, Ashley Banjo, to teach the nation an exclusive dance routine to George Michael’s ‘Freedom! 90!’. The track featured on the album Listen Without Prejudice, Vol. 1, which won Best British Album at the BRITs exactly 30 years ago.
Ashley kicked off the campaign by demonstrating the dance on TikTok and inviting the nation to learn, bust and share their moves, all in a bid to win a Priceless prize. The more creative, more original the performance, the better.
To keep the frenzy going, other dancers and Mastercard ambassadors, such Alex Scott, have been invited to share their Mastercard #BRITsMover attempts too.
The top Mastercard #BRITsMover entrants will get to LIVE battle on TikTok with Ashley in the days leading up to the BRITs ceremony before the final call is made on who will get to make their TV debut when 12 lucky nominees are selected to feature on idents broadcast on ITV on the night of the awards.
The Mastercard #BRITsMover winner will be announced following the show and awarded the coveted prize of a VIP experience to The BRITs 2022 by show host, Jack Whitehall.