New work! JBL - Sound that fits you
We've been collaborating with JBL ambassadors, Virgil van Dijk and Jesse Lingard to continue our successful ‘Sound that fits you’ campaign and launch its Live Pro+ True Wireless earphones.
The pan-European campaign focuses on showing who the footballers are beyond their 90 minutes on the pitch, to amplify their individuality and promote the truly authentic sound experience that the brand offers to each unique listener.
The creative draws out energetic moments of emotion, joy and playfulness from each ambassador, to celebrate their individuality when it comes to music and that of the target audience, to encourage everyone to connect with a sound that fits them. Each execution gives the audience a window into how the ambassadors enjoy and use music, whether that be as part of a match ritual, during their training process or during their down time.
The team delivered a phenomenal 397 videos in 10 different languages for the campaign, which is now running on social and digital channels throughout the UK, Netherlands, France, Spain, Italy, DACH and Nordics.