Martini
Salottino terrace
Business opportunity
To capitalise on the Summer key trading period and drive incremental sales with key retail partners.
Marketing challenge
To re-establish Martini’s relevance by making it the drink of the Summer.
The work
We needed to re-build the brand’s connection with its Italian heritage. THE SALOTTINO ROOF BAR was an experiential campaign exclusive to Selfridges on Oxford Street. The space was immaculately dressed with newly commissioned artwork from Italian artist Riccardo Guaso. We even helped to develop a new twist on the classic Negroni cocktail.
£49k
increase in roof top sales
Impact
20%
of which were Martini sales
Secured…
a permanent listing in the
Selfridges wine shop