Mastercard
A ball can start something priceless
Business opportunity
Mastercard has been a proud sponsor of the UEFA Champions League over the last 25 years. Tier one sponsorships like this help Mastercard to drive top of wallet usage and attribution to Priceless.
Marketing challenge
To drive brand preference by demonstrating to football fans everywhere that we (Mastercard) understand how they feel about football.
The work
This year, under the platform ‘A Ball Can Start Something Priceless’ Mastercard showed how football can inspire us to create and connect to Priceless possibilities, and to each other. We wanted to display how hope opens possibilities and gives us the courage to believe everything is possible and we used one of Football’s biggest inspirations to do it.
As part of the marketing toolkit, we also delivered a range of key visuals, digital banners, and social media assets.
Impact
coming soon…