The Truth About a Well World

While Covid-19 has focused the world on the risks and ravages of disease, the pandemic has also less visibly had a major effect in reshaping people’s views and definitions of what it means to be well. In fact, 80% of the world’s population now say that their definition of wellness has changed, with mental health surprisingly emerging as the #1 future health concern, ahead even of new cancer treatments and new approaches to immunity.  

These unexpected findings are among the many actionable insights contained in new global research from McCann Worldgroup’s Truth Central global intelligence unit released and discussed at an online global conference today themed “The Truth About a Well World.”  The conference, included a keynote speaker from the United Nations, and explored the findings of two new major global Truth Central studies – “The Truth About Wellness” and “The Truth About Sustainability’’—with a particular focus in each on the implications for brand marketers and businesses.   

If you’d like to find out more about the study, please contact christopher.davies@mccann.com