Congratulations to our Managing Partner Ciara O’Meara who has been named as one of the judges for The Drum Roses Award this year!

Congratulations to our Managing Partner Lucy Hudson who has been named as one of the #WACLTalent2022 winners and awarded a training grant for female leaders by the WACL Talent Awards scheme.

We are so excited to welcome The BRIT School students into the agency as part of our new partnership with the school.

2022 has already been a busy year for social insights. In our recent webinar, we explored Hootsuite’s update on the state of social, Twitter’s #RealTalk report, and now it’s the turn of GWI.

The last 18 month’s have reshaped people’s views and definitions of what it means to be well. In fact, 80% of the world’s population now say that their definition of wellness has changed. The Truth About a Well World  explores a new world view of Wellness and Sustainability’ - with a particular focus in each on the implications for brand marketers and businesses.  

Over the last 18 months, physical connection was replaced with virtual encounters and social interactions were mainly held on our phones. Our Head of Social, Kate Evans, has identified four behavioural themes which come together to create our new model of social engagement.

We are delighted to announce the promotion of Ruepal Aujla to our Management Board in the newly created role of Group Diversity and Inclusion Officer.

Hear directly from the Zoomers themselves in the newest study from McCann Worldgroup Truth Central.

Creative pre-testing takes a fraction of the budget for an ad campaign to test whether it will positively effect sales before it is put out into the world. As a marketer it means you can have some reassurance you are investing in marketing, not just spending on it. Sounds simple and sensible doesn’t it?

The evidence is clear. For brands to grow, a meaningful and salient point of differentiation is key, and creativity is at the heart of bringing that to the consumer in a distinct way - to stand out.

Before spending money to increase your share of voice, let’s look at how the rules of share of voice can be bent to enable brands to grow faster

Media affordability is strong and consumers receptive to change, this can be a brand’s time to shine