Restless Thinking - A New Model for Social Engagement

Over the last 18 months, physical connection was replaced with virtual encounters and social interactions were mainly held on our phones. Mobile phone usage took over TV as our first go-to screen to consume content, making social media a channel that cannot be ignored. We’ve identified four behavioural themes over the last 18 months which come together to create our new model of social engagement. It shows how people’s interaction with social media has changed and what brands need to do going forward to gain user’s trust and keep them loyal.

If you are looking improve social engagement, drive meaningful reach, and increase ROAS, download the full playbook below.