New work! PlayOJO - Hot or Cold
PlayOJO’s new TV campaign by McCann Demand, launches its new ‘Hot or Cold’ product feature, which aids users in selecting which games they’d like to play on the site/app.
‘Hot or Cold’ sees the hero visit a so-called Tarot Card Reader searching for his betting destiny, as he struggles to decide which PlayOJO games to play. The mysterious Tarot Card Reader however is nothing more than a con artist and is secretly scrolling through the app and reading out the answers from the feature on her phone.
The feature will span across the SkillOnNet brand portfolio internationally and the campaign will run across UK, LATAM, Spanish, Canadian and Portuguese markets.